New patients in your chair. Not leads in your inbox.
We run your Meta ads and fill your calendar. Every enquiry gets a message within seconds and can book online, even at 23:00. Your team calls them once they've booked.
One enquiry, start to finish
Example- Sees your adInstagram or Facebook
- Gets a message with a booking linkemail or WhatsApp, within seconds
- Books a consultation onlineshows up in your dashboard
- Your team calls themfirst thing next morning
- Reminders before the visitday before and 2 hours before
- Patient in your chairthe goal
We run everything up to the booking. Your team takes it from there.
Leads don't pay your rent. Patients in your chair do.
Most agencies send you leads and a report. A lead still has to get a reply, book and show up, and that's where most of them disappear.
Feldman, 2026 (70,079 leads, 50 US clinics). InDesk by WhatClinic, 2022 (48,000 UK enquiries).
“Sometimes we generate plenty of leads, but very few actually respond or book appointments.”
Marketer at a dental clinic running Meta ads
You supply the creatives. We run the ads.
You supply
- The programme you want more clients for
- Your photos and video, from our shot list
- Access to your calendar
- Your ad budget, paid straight to Meta
- Someone to call patients once they've booked
We run
- A landing page for that programme, with online booking
- Localised Meta ads
- Instant follow-up by email and WhatsApp
- Your own dashboard, updated daily
The system, in four steps
- Step 1
Landing page
One page for the programme you want to fill, with your doctor and online booking.
- Step 2
Meta ads
Localised, with your own photos and video, sending the right people to that page.
- Step 3
Conversion
A message within seconds, by email or WhatsApp, until they book.
- Step 4
Your calendar
A booked appointment. Your team calls them the same day.
You see every number, every day
From people reached to new clients, in your own dashboard. Numbers only, never patient names.
Your clinic · Longevity programme · last 30 days
Example- Reached48,200
- Clicked the ad1,3002.7%
- Became a lead1007.7%
- Booked an appointment2020%
- Showed uplogged by your team1785%
- Became a clientlogged by your team529%
- New lead, first message after 5 sec
- Appointment booked
- Daily update in your channel
Example with illustrative numbers, not a client result. Each percentage is of the step before.
What changes when you work with us.
| Typical marketing agency | Pinnacle Health Systems | |
|---|---|---|
| You get | Leads in your inbox | Patients booked in your calendar |
| Follow-up | Your team, when they have time | A message within seconds, in your clinic's name |
| Ads | Templates used for many clinics | Your own doctor and your own clinic |
| Rules | Discount ads that risk complaints | Checked against health advertising rules before going live |
| Reporting | Clicks, likes and impressions | A daily dashboard from reach to booked appointments and new clients |
| Ownership | Ad accounts in the agency's name | Everything stays in your name |
For clinics ready to grow. Not for clinics that are already full.
Health optimisation and longevity clinics where patients pay themselves
- You want to scale your clinic
- You want more new patients every month
- You want to reach new markets
- You have room in your calendar
Clinics that are happy where they are
- Your calendar is already full
- You don't want new patients right now
- You compete on discounts
- Your patients come through insurers or referrals only
We work with a small number of clinics at a time, so you're never one of fifty accounts.
Start with a 3‑month pilot. No setup fee.
One price, paid up front, covers the first three months: your ad account, landing page, follow-up messages, tracking, ad management and dashboard. We build it around the one programme you most want to fill.
One price for the first three months. No setup fee.
From your account straight to Meta, never through us. We agree the budget together.
Then both sides decide whether to continue.
We share the price on the call, once we know your capacity and your budget.
Book a callSomeone who knows health, and someone who knows marketing.
Pinnacle Health Systems is run by two co-founders. Albertus de Haan trained in pharmaceutical sciences and works on health beyond treating symptoms, so your ads stay medically sound, stay within the rules and speak to patients in words they understand.
Ian Iseli runs the ads, the sales and the back end. His background is in B2B client acquisition.
FAQ
Do you call our leads?
No. We run the ads, the landing page and the follow-up messages. Once a patient has booked, your team calls them, with a script you approve.
What if people don't book?
They get a short follow-up by email or WhatsApp with the booking link, and they can stop it at any time. If they reply with a question, your team gets a message.
How many patients will I get?
No honest agency can promise a number, and we won't. It depends on your offer, your budget and how fast your team follows up. You see the cost per booked appointment every day, so you can judge it yourself.
What's in the dashboard?
People reached, clicks, leads, booked appointments and what each step cost, updated daily. Your team logs who showed up and who became a client, so you also see the cost per new client. Numbers only, never patient names.
Who else have you done this for?
No clinic yet. You'd be one of our first, which is why we start with a 3-month pilot.
Who makes the ads?
You supply the photos and video, from our shot list. A phone is fine. We write, build and run the ads.
Are the ads within health advertising rules?
Every ad and landing page is checked before it goes live. We never name prescription medicine, never use time-pressure discounts and never claim to treat or cure a condition.
Who pays the ad budget?
You do, directly to Meta from an account in your name. We agree the budget together on the call and never add a markup.
What about patient data and privacy?
We sign a data processing agreement with you before we touch any contact details, and use them only for your campaigns, booking and reminders. Follow-up messages go only to people who agreed to receive them. Our privacy notice explains the rest.
What happens after the pilot?
You see your cost per booked appointment from day one. After three months, both sides decide on 6 or 12 months. The ad account and the data stay yours.
See what your calendar could look like.
In 10 minutes we look at your capacity, your budget and where enquiries get lost today, and whether this makes sense. If it doesn't, we'll tell you.
Book a call