Terms of service

Last updated 15 November 2026

1. Who we are

Pinnacle Health Systems is a sole proprietorship registered with the Dutch Chamber of Commerce (KvK) under number 93106084, at Figarostraat 39, 7323 DB Apeldoorn, the Netherlands, VAT number NL004120446B32. Email: contact@pinnaclehealthsystems.com. In these terms, "we" means Pinnacle Health Systems and "the clinic" means the business that hires us.

2. Who these terms are for

These terms apply to every offer, proposal and agreement for our services. We work only with clinics and other businesses acting in the course of their business, not with consumers. The clinic's own general terms do not apply unless we agree to them in writing. Where a signed agreement or proposal differs from these terms, the agreement or proposal applies.

3. How an agreement is made

A proposal from us is valid for 14 days. An agreement is made when the clinic accepts the proposal in writing, by email included, or pays the first invoice.

4. What we do

We set up and run patient acquisition for one programme of the clinic at a time: a landing page with online booking, Meta ads, follow-up messages by email and WhatsApp, and a dashboard with the results. The proposal describes the exact scope. We do the work with care and skill. This is an obligation to make our best effort, not a promise of a result.

5. The pilot and what comes after

Every clinic starts with a 3-month pilot. It starts on the date in the proposal. After the pilot, both sides decide whether to continue for 6 or 12 months. A continuation is agreed in writing. Nothing renews automatically.

6. Fees, payment and ad budget

• Our fees are set out in the proposal and exclude VAT. There is no setup fee.
• The pilot fee is invoiced up front and is payable within 14 days. We start once it is paid.
• The ad budget is paid by the clinic directly to Meta, from an ad account in the clinic's name. It never passes through us and we add no markup.
• If an invoice is not paid on time, the statutory interest for commercial transactions applies, and after a written reminder we may pause the work until it is paid.

7. What the clinic provides and is responsible for

• Photos and video for the ads, following our shot list, and access to its ad account, calendar and booking tool.
• The agreed ad budget, paid to Meta.
• Someone who calls patients who have booked, ideally the same day.
• Approval of every ad, page and message before it goes live.

The clinic confirms that it holds the rights to the materials it gives us, and the consent of anyone who appears in them. The clinic remains responsible for its medical services, for the accuracy of what is said about its treatments, prices and practitioners, for its licences and registrations, and for following the health advertising and professional rules that apply to it. We check ads against Meta's policies and the advertising rules we know of, but that check does not take over the clinic's responsibility.

8. Advertising platforms

Our work depends on Meta and on email and messaging providers. Their own terms and policies apply, and the ad account stays in the clinic's name under Meta's terms. We are not responsible for rejected ads, account restrictions or changes these platforms make that we cannot control. If that happens, we tell the clinic and propose a solution.

9. No guaranteed results

We do not promise a number of leads, appointments, new clients or revenue. Results depend on the programme, the budget, the photos and video, and how quickly the clinic follows up. Figures and examples on our website and in proposals are illustrations, not promises.

10. Dashboard and reporting

The dashboard shows numbers only: people reached, clicks, leads, booked appointments and costs, plus the shows and new clients the clinic logs itself. It holds no patient names or health information. Figures come from Meta and the booking tools and can differ slightly from the clinic's own records. The dashboard is for information. It is not an invoice, an audit or a guarantee.

11. Personal data

When we run campaigns, we handle the personal data of people who respond to the clinic's ads on the clinic's behalf. The clinic is the controller and we are the processor. Before any personal data is handled, we sign a data processing agreement as required by Article 28 of the GDPR, which takes priority over these terms on data protection. The clinic makes sure its landing page and privacy notice tell people how their data is used and collects any consent needed, including for follow-up messages and WhatsApp. We report a personal data breach to the clinic without undue delay.

12. Ownership and materials

• Ad accounts, pages, tracking and the data in them are set up in the clinic's name and stay with the clinic.
• Photos and video supplied by the clinic stay the clinic's. The clinic lets us use them for the agreed work.
• Ads, texts and pages we make for the clinic become the clinic's once the related invoices are paid.
• We keep our own methods, templates and know-how, and may keep using them.
• We only name the clinic or share its results, for example as a case study, with its written permission.

13. Confidentiality

Both sides keep confidential what they learn about each other's business, during the agreement and for two years after it ends, unless the law requires otherwise.

14. Liability

We are only liable for direct damage caused by a failure that can be attributed to us. Our total liability is limited to the fees the clinic paid us in the three months before the event that caused the damage. We are not liable for indirect or consequential damage, such as lost revenue or profit, or for damage caused by the clinic's own materials, claims or treatments, or by decisions of advertising platforms. These limits do not apply to damage caused by our intent or gross negligence. A claim must be made in writing within 12 months after the clinic became aware of the damage.

15. The clinic's indemnity

The clinic protects us against claims by third parties, including regulators and advertising platforms, that arise from the materials it supplied, from what is said about its treatments, or from its breach of the law or of these terms.

16. Ending the agreement

Either side may end the agreement with immediate effect if the other seriously fails to meet its obligations and has not fixed this within 14 days after a written notice, or if the other goes bankrupt or stops trading. Fees for work already done remain due. When the agreement ends, we stop the ads, hand over access to everything in the clinic's name, and return or delete personal data as the data processing agreement says.

17. Circumstances beyond our control

Neither side is liable for a delay or failure caused by circumstances it could not reasonably control, such as platform outages or sudden policy changes.

18. Changes to these terms

We may update these terms. The version that applied when an agreement was made stays in force for that agreement, unless both sides agree otherwise in writing.

19. Law and disputes

These terms and every agreement are governed by Dutch law. The United Nations Convention on Contracts for the International Sale of Goods does not apply. Disputes go to the competent court of Gelderland in the Netherlands, unless the law requires otherwise.

20. Other

If part of these terms turns out to be invalid, the rest still applies, and the invalid part is replaced by a valid rule that comes as close as possible to what was meant.